B2B – Business to Boomers
Our approach utilizes the KEY SUCCESS PRINCIPLES when targeting older consumers.
We RELATE and understand their values and life situations.
We RE-FRAME to position for a changing lifestyle.
We are AUTHENTIC and respectful.
We DELIVER messages when and where Boomers want to see them.
Have us talk to you about how to get closer to your target market and convert your message to sales
A BOOMER BACKGROUNDER
A Boomer’s focus has changed over the past few years. It’s now a time of transition…becoming empty-nesters, heading into retirement or a new career. There is a focus more on health and spending time with family.
BOOMERS AS CONSUMERS
Boomers are willing to spend money on products and services they believe will help them achieve long and more active lives. They are decisive consumers and tend towards impulse purchasing.
BOOMERS AND BRANDS
Both front end and back end Boomers enjoy their brands – if they perceive value from them. If the offering is reliable, well-made, useful, trustworthy, and a good value for money, Boomers will buy! As the top consumer group, Baby Boomers demand attention and will reward you with loyalty and longevity. Boomer Branding will give you the tools to connect with the 50+ and grow your business.